Welcome to
the Department of Business Decisions and Analytics
The Department of Business Decisions and Analytics is dedicated to high-quality research in quantitative economics and decision support. Building upon a data-driven and optimization-oriented perspective, we develop models and solve complex problems in today’s rapidly changing business environment. We are committed to research-based and competent teaching and try to convey a deep understanding of methods and real-world problems.
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Saini, M., Prakash, G., Yaqub, M. Z., & Agarwal, R. (2024). Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations, and drivers. Journal of Retailing and Consumer Services, 81.
Alabdali, M. A., Khan, S. A., Yaqub, M. Z., & Alshahrani, M. A. (2024). Harnessing the Power of Algorithmic Human Resource Management and Human Resource Strategic Decision-Making for Achieving Organizational Success: An Empirical Analysis. Sustainability (Switzerland), 16(11), 4854. [4854]. https://doi.org/10.3390/su16114854
Köhler, C., Campbell, A. M., & Ehmke, J. F. (2024). Data-driven customer acceptance for attended home delivery. OR Spectrum, 46(2), 295-330. https://doi.org/10.1007/s00291-023-00712-4
Yaqub, M. Z., Yaqub, R. M. S., Khan, S. Y., & Murad, M. (2024). How does the government's sustainable consumption policy enkindle sustainable consumption behaviors in the consumer public? Cleaner and Responsible Consumption, 13, [100196]. https://doi.org/10.1016/j.clrc.2024.100196
Vetschera, R., Knyazev, D., & Rehsmann, D. (2024). Properties of bundle valuations in carrier collaboration. Central European Journal of Operations Research, 32(2), 241-266. https://doi.org/10.1007/s10100-023-00873-1
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