Franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks
- Autor(en)
- Aveed Raha, Ilir Hajdini
- Abstrakt
Although the causes of conflict in networks and interorganizational relationships have long been investigated, scholars have overlooked the importance of stakeholders with multiple roles in eliciting managerial (mis)perceptions and potential for conflict. We find that franchisees take on multiple stakeholder roles, as customers, employees, investors, and business partners. Drawing from agency and stakeholder theories, we empirically demonstrate that the franchisor’s perception of franchisees’ multiple stakeholder roles affects managerial support and conflict outcomes in franchisor-franchisee relationships. The primary data support our claims that when franchisees are viewed as investors and business partners, franchisors increase the level of support offered and franchise systems experience less conflict.
- Organisation(en)
- Institut für Business Decisions and Analytics
- Journal
- Journal of Strategic Marketing
- Band
- 30
- Seiten
- 160-179
- Anzahl der Seiten
- 20
- ISSN
- 0965-254X
- DOI
- https://doi.org/10.1080/0965254X.2020.1733052
- Publikationsdatum
- 06-2020
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502048 Wirtschaftsethik, 502054 Entrepreneurship, 502016 KMU-Forschung, 502019 Marketing
- Schlagwörter
- ASJC Scopus Sachgebiete
- Marketing, Strategy and Management
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/franchisees-with-multiple-stakeholder-roles-perceptions-and-conflict-in-franchise-networks(0630546e-113a-4373-a1b1-8828b3394488).html