Welcome to
the Department of Business Decisions and Analytics
The Department of Business Decisions and Analytics is dedicated to high-quality research in quantitative economics and decision support. Building upon a data-driven and optimization-oriented perspective, we develop models and solve complex problems in today’s rapidly changing business environment. We are committed to research-based and competent teaching and try to convey a deep understanding of methods and real-world problems.
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Tan, F., Li, X., Agarwal, R., Joshi, Y., & Yaqub, M. Z. (Angenommen/Im Druck). Does Multilingual Packaging Influence Purchasing in Retail Segment? Evidence from Multiple Experiments. Journal of Retailing and Consumer Services.
Bokhari, S. A. A., Aftab, M., Yaqub, M. Z., Ali, M., & Malik, A. (2024). Entrepreneurs’ Dynamic Managerial Capabilities as a Source of Sustained Competitive Advantage for Small and Medium Enterprises. International Journal of Business Performance Management, 25(2), 219-241. https://doi.org/10.1504/IJBPM.2024.137002
Alshahrani, M. A., Yaqub, M. Z., & Alabdali, M. A. (2024). Examining the Role of Intellectual Capital in Maturing Sustainable Competitive Advantage through Enkindling Innovations in SMEs: The Moderating Role of Entrepreneurship-Orientation. Journal of Intellectual Capital.
Yaqub, M. Z., Raha, A., Jell-Ojobor, M., & Windsperger, J. (2024). Governance, Strategy, and Management of International Business Networks in Uncertain Times. European Journal of International Management.
Haferkamp, J., Ulmer, M. W., & Ehmke, J. F. (2024). Heatmap-Based Decision Support for Repositioning in Ride-Sharing Systems. Transportation Science, 58(1), 110-130. https://doi.org/10.1287/trsc.2023.1202
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